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Wheeler Staffing Partners
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https://www.wheelersp.com
https://www.wheelersp.com
USD
100000
YEAR
true
Wheeler Staffing Partners is seeking a Director, Local Area Marketing and Vendor Relations. The Local Area Marketing and Vendor Relations Director will work closely with multiple internal constituents, including each of the Brands’ Marketing teams, the Digital Marketing team, and cross-functional partners. This Director will be the primary point of contact and owner of all vendor/agency partnerships. This role will establish new processes and organizational structures to best deliver against franchisee needs; this may include developing a team of local area marketing managers to work one-on-one with the franchisees. Must know both digital and traditional marketing tactics.
Location: Flower Mound, TX - Hybrid
Responsibilities
Local Area Marketing
Vendor Management
Skillsets
Qualifications
WSP specializes in filling your company’s contract, contract-to-hire, direct hire, contingency, and executive positions with professional candidates. From our Executive Retained Search Teams, Direct Hire and Contract Staffing Professionals, and RPO Service offerings we create models to deliver a world-class service, with a sense of urgency and professionalism. Our connections and our candidates combined with a staff backed by over 20 years of experience, ensure that our clients are seeing the right candidates for their career openings.
WSP is committed to creating a diverse environment and is proud to be an equal-opportunity employer.
Director, Franchise Marketing and Vendor Relations
Posted: 02/02/2024
2024-02-02
2024-05-11
Employment Type:
Direct Hire
Industry: Professional Services
Job Number: 7689
Pay Rate: 100,000
Job Description
Wheeler Staffing Partners is seeking a Director, Local Area Marketing and Vendor Relations. The Local Area Marketing and Vendor Relations Director will work closely with multiple internal constituents, including each of the Brands’ Marketing teams, the Digital Marketing team, and cross-functional partners. This Director will be the primary point of contact and owner of all vendor/agency partnerships. This role will establish new processes and organizational structures to best deliver against franchisee needs; this may include developing a team of local area marketing managers to work one-on-one with the franchisees. Must know both digital and traditional marketing tactics.
Location: Flower Mound, TX - Hybrid
Responsibilities
Local Area Marketing
- Serve as the expert in Local Area Marketing for all brands in the organization
- Develop a consistent Local Area Marketing strategy for the portfolio of brands
- Develop the business model and strategy for establishing an internal LAM consulting group
- Hire and lead a team of Local Area Marketing Managers
- Identify new opportunities for reaching higher levels of performance via Local Area Marketing
- Develop compliance processes to hold franchisees accountable for their requirements
- Cross-functional collaboration (IT, Analytics, Brand teams, NAF Media, etc. etc.)
- Establish and be accountable for measurable KPIs
Vendor Management
- Holistically own all elements of Local Area Marketing vendor partnerships
- Establish a Strategy for Vendor Management and Adoption
- Establish Vendor Adoption Goals and Metrics
- Manage vendor relationships
- Be the primary point of contact for vendors and any vendor-related questions
- Manage existing contracts and work with Legal on contracting new partners
- Identify areas to introduce new partners (for improved performance, fill a gap in needs, etc.)
- Establish and be accountable for measurable KPIs
- Analyze and interpret performance data/ KPIs
- Conduct RFPs for new partners
Skillsets
- Project Management
- Managerial Experience (preferably of mid-sized teams)
- Ability to Analyze and Interpret Data
- Digital Media Expertise
- Experience Managing a Network of Agency/Vendor Partners
- Understanding of/ Experience with Managing Co-Op Programs
- Highly proactive, self-starter individual who can work with multiple internal and external stakeholders, at all levels, and maintain great relationships.
Qualifications
- Bachelor's degree in marketing, business, or a related field
- 5-8+ years of relevant Marketing experience.
- Strong knowledge of the franchise industry
- Strong knowledge of Local Area Marketing and Vendor Relations as it relates to Franchises
- Ability to travel (less than 20%)
- 3-5 years managerial experience
WSP specializes in filling your company’s contract, contract-to-hire, direct hire, contingency, and executive positions with professional candidates. From our Executive Retained Search Teams, Direct Hire and Contract Staffing Professionals, and RPO Service offerings we create models to deliver a world-class service, with a sense of urgency and professionalism. Our connections and our candidates combined with a staff backed by over 20 years of experience, ensure that our clients are seeing the right candidates for their career openings.
WSP is committed to creating a diverse environment and is proud to be an equal-opportunity employer.
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Ready to take the next step in your career? Explore our job opportunities in the vibrant region around Flower Mound, Texas! Nestled in the heart of the Lone Star State, Flower Mound offers a perfect blend of suburban charm and urban convenience. With top-rated schools, beautiful parks like Grapevine Lake and Twin Coves Park, and a thriving arts scene featuring the Medical City Lewisville Grand Theater and the MCL Grand Art Gallery, this area provides endless opportunities for personal and professional growth. Indulge in the local Tex-Mex cuisine or catch a game at the nearby AT&T Stadium – home of the Dallas Cowboys. Don't miss out on the chance to build your future in this enchanting location!